Fragrance and memories are entwined - nostalgic & emotive.
How many times have you caught a faint whiff of a scent that immediately reminded you of the ‘good old days’ or long forgotten events in your life? Have you ever noticed how certain smells or fragrances fill you with nostalgia and revive feelings you had sometime in the past?
Remember visiting dear friends in the Karoo....listening to the rain on the tin roof & then breathing the clean almost herbal aroma of damp earth and 'veldbosse'
Or a picnic at the nature reserve in early summer when the heat of midday bursts the flower's perfume
Remember the glorious taste and smell of the lemon and orange orchards you drove through on your way to the coast?
When it comes to bringing back old memories, scent is the most powerful of all the senses. The intricate aspect of human brain structure explains why scent is so intimately related to memory and why, despite not playing a major role in our daily lives, it can often trigger a strong déjà vu like sensation whenever we are confronted with specific scents.
Because of the very close location of the olfactory bulb to the limbic system, associated with memories and emotions, scent can instantly trigger distant memories and a sudden feeling of nostalgia.
Though the way in which the brain is hardwired makes the close relationship between scent and memory physically possible, the connection materializes at a higher, more abstract level, through conditioned response. New scents are learned through association to the situation in which they were first experienced and are therefore, automatically linked to those memories. This complex process accounts for people’s different reactions to scent and the human ability to recall past events when exposed to particular smells.
The Balance Cape Town soy candles are created and inspired through true South African experiences.